Head of Digital

Job Role: Head of Digital

Reference: BH-365p

Job Type: Permanent

Salary: up to £80,000 per annum

Location:  5 days in office (near Darlington)

About the Company:

Our Client is a fast growing UK-based e-commerce specialist. The company is entering its next phase of growth and seeks a highly experienced, data-driven Head of Digital. The business offers a broad range of premium products, supported by a digital platform capable of handling thousands of daily transactions with efficiency and reliability.

Role overview:

Our Client is seeking a Head of Digital to take full ownership of the company’s digital ecosystem, driving commercial success across all online channels. This hands-on role will bridge technical marketing, analytics, and operational teams, driving growth through performance marketing, SEO, conversion optimisation, and data-led insights. You will manage and mentor a multidisciplinary team, ensuring sustainable growth, improved customer journeys, and maximised digital marketing ROI. Additionally, you will act as a senior voice within the leadership team, influencing wider business strategy.

Responsibilities

• Define and execute the digital strategy to drive business growth.
• Own digital P&L, budgets, and performance across marketing, SEO, CRO, and platform development.
• Lead, mentor, and develop a high-performing digital team.
• Represent digital initiatives at the senior leadership level.
• Oversee all digital acquisition channels: PPC, Paid Social, SEO, Affiliate, Email, and Retargeting.
• Optimise metrics including CAC, LTV, ROAS, and AOV.
• Manage e-commerce platform roadmap and deliver a high-performance, mobile-first UX/UI.
• Enhance conversion rates and overall customer experience.
• Drive a data-led approach with clear KPIs across channels.
• Ensure accurate tracking, reporting, and resolution of analytics issues.
• Manage BI and reporting (Power BI, SQL, BigQuery) plus data integration and automation via APIs and connectors.
• Monitor trends and emerging tech (AI, personalisation, omnichannel) to enhance digital capabilities.
• Implement tools and processes to improve efficiency, tracking, and reporting.

Essential Experience:

• 5+ years’ experience in a senior digital leadership role within e-commerce or retail.
• Strong commercial acumen with digital P&L ownership and a track record of growth delivery.
• Expertise in digital advertising, PPC, performance marketing, and SEO.
• Knowledge of e-commerce platforms (Magento, Shopify) and conversion optimisation.
• Skilled in analytics, tracking, and data collection across digital environments.
• Proficient in Power BI, SQL, API integrations, and data modelling.
• Experienced in managing and mentoring digital/marketing teams.
• Comfortable in fast-paced, scale-up settings with resilience and solutions-focus.
• Excellent stakeholder management, problem-solving, and communication skills.

Desirable Experience

• Familiarity with BI/tracking automation tools (e.g., Polar Analytics, Leaf Signal).
• Experience with international or multi-brand e-commerce environments.
• Knowledge of pricing/stock management systems, warehouse optimisation strategies, and API integration for sales margin monitoring.
• Familiarity with order and channel management platforms (e.g., Linnworks, M2E).
• Working knowledge of GA4, Magento/BigCommerce, Klaviyo, Meta Ads, Google Ads, GTM, and cloud hosting environments.
• Basic understanding of front-end development concepts and IT stack alignment.

Benefits

• Competitive salary with annual performance bonus.
• 21 days holiday + bank holidays + birthday (increasing with time served).
• Generous staff discounts.
• Salary sacrifice options.