Digital Marketing Specialist
Working Hours: Full-time
Job Type: Contract
Contract Length: Rolling contract
Salary: Negotiable – Based on Experience
Location: Remote – UK
About the Company
Our client is a UK-based digital agency delivering branding, websites and digital experiences for businesses across a variety of sectors.
They are looking for a talented Digital Marketing Specialist to join their remote team and help develop, implement and optimise digital marketing strategies for the agency and its clients.
This is a varied, hands-on position offering significant ownership across digital campaigns, content creation, social media and online brand development.
About the Role
Our client is looking for an experienced Digital Marketing Specialist to plan, execute and manage digital marketing activities across multiple channels.
You will be responsible for increasing brand awareness, driving website traffic, generating leads and improving engagement through effective digital marketing strategies.
This role requires someone who is both creative and analytical, with the ability to develop engaging content, manage campaigns and use performance data to continuously improve results.
You will work closely with designers, developers and other stakeholders to deliver cohesive marketing campaigns that support business growth.
Responsibilities
Develop and implement digital marketing strategies to increase brand awareness, engagement and lead generation.
Manage social media channels, including content planning, creation, scheduling and community engagement.
Plan and optimise paid advertising campaigns across platforms such as Google Ads and Meta Ads.
Support SEO and website optimisation to improve organic traffic and search visibility.
Create engaging marketing content, including social posts, email campaigns and website copy.
Monitor campaign performance using analytics tools and provide actionable recommendations.
Manage email marketing campaigns, audience segmentation and marketing automation.
Collaborate with creative and technical teams to ensure consistent branding and effective campaign delivery.
Essential Experience & Technical Skills
Proven experience working in digital marketing, ideally within an agency or multi-client environment.
Strong understanding of social media marketing, content creation and digital campaign management.
Hands-on experience with SEO, Google Analytics and website performance optimisation.
Experience managing paid advertising campaigns, particularly Google Ads or Meta Ads.
Strong copywriting and content planning skills across digital platforms.
Experience using email marketing and marketing automation tools.
Ability to analyse campaign performance and optimise strategies based on results.
Excellent communication, organisation and project management skills.
Ability to work independently and manage multiple projects in a remote environment.
Desirable Experience
Previous experience working within a digital, branding or creative agency.
Familiarity with WordPress, Webflow or other website content management systems.
Experience using Canva, Adobe Creative Cloud or similar design tools.
Knowledge of LinkedIn marketing and B2B lead generation strategies.
Experience with CRM platforms and marketing automation tools such as HubSpot or Mailchimp.
Understanding of conversion rate optimisation and landing page performance.